Hurford Wholesale Deck Out Skate Shop

Hurford Wholesale Deck Out Skate Shop
December 17, 2015 Krystle Zipf

Editorial featured in the Timber Trader News Magazine January 2016 Issue

Get your skate on Hurfords Wholesale has shown what can be done when meeting a unique client brief by decking out a local skate shop with fittings that capture an outdoorsy vibe and ‘nail’ the job.

The new kids on the block, Concrete Lines Skate Shop, recently moved to Coolangatta in the Strand shopping precinct.

Hurford Wholesale was engaged with by Concrete Lines to install fittings in the shop that would complement its merchandise and incorporate natural elements.

“The owners brief was to create an industrial feel to the fitout using a rustic aged timber appearance, something that had been batted and worn for panelling, cabinetry, and counter tops which is why they liked Hurford Recycled Old Railway Sleepers. The strong features, the story behind the product, and the vibrant timber tones made this an easy choice,” said Malcolm Johnston, Hurford’s group sales and marketing manager.

The store design features huge 300 mm x 300 mm Junk Aged Bluegum posts positioned at the entrance and fitting room. Once lightly sanded and oiled, they were carefully maneuverer into the shop with some good old fashion ‘hard yakka’. Standing 3.6 m high and weighing approximately 280 kg each, since being installed the posts have attracted a lot of talk and comments from customers. As the owners were operating on a tight budget, builder Kirk from Captain’s Building had the idea to use the waste pieces for the shop’s seating.

Captain’s Building teamed up with Onward Concepts to provide craftsmanship in the other stand-out feature of this shop fitout. The front counter, shoe storage cabinetry and outside panelling is all constructed out of out of the recycled old railway sleepers that gives the store a ‘rad’ vibe and a ‘sick’ new look. This product is typically used for flooring or wall panelling but it is just at home as a dynamic joinery product in this instance.

Malcolm added that this project was a unique opportunity to work with builders, designers, architects and shopfitters to create something special.

“There are many exciting new products on the market and seeing their potential and possible application assists any potential customers, such as builders or architects, who may be needing some inspiration. By using old ‘junk’ hardwood for posts, beams, and cabinet joinery – we have been able to set an example as to what can be done when aiming to meet a customer’s design brief but still thinking outside the square,” Malcolm said.

At Hurfords we provide free pre-install flooring support to our customers. Our Lead Installation, Sanding & Finishing Instructor, Tony Powell, can help with technical information and assistance on pre-site assessment, installation guidelines and the general use of Hurford Flooring products.